3 Common Digital Marketing Problems and How to Avoid Them

Just because you have a digital marketing team or an allocated online advertising budget doesn’t mean that your campaign will run as smoothly as expected. It is common for businesses to hit a roadblock or not reach their targets due to some digital marketing problems that may arise in the middle of the campaign.

In this article, we will discuss three common digital marketing problems that businesses face and how you can avoid them.

Source: https://www.lyfemarketing.com

1. Not Having a Solid Digital Marketing Plan

Many businesses fail on digital marketing because they don’t have a marketing plan in place. Instead, they jump right into executing a campaign without carefully studying their ideas and analyzing expected results.

Before running any campaign, it is important to build a solid digital marketing plan. This includes a list of marketing strategies you want to implement (whether it’s Google AdWords, Facebook ads, email campaigns, social media marketing, or content distribution, etc.), your target audience, and specific goals or targets. All this information is relevant for coming up with an excellent plan, enabling you and your team to identify when, where, and how to execute each one of them.

More importantly, an effective digital marketing plan is not only about having a checklist or a project timeline. It requires careful monitoring of each campaign, tracking and analyzing results, and making the necessary changes when actual results are not in accordance to the desired outcome.

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2. Not Optimizing for Conversions

Many digital marketers are obsessed with traffic, visits, and clicks, that they forget about the more important goal — conversion. All your ad clicks and website visits are useless if they don’t convert to successful sign ups, downloads, or purchases.

This is why planning is important before launching any digital marketing campaign. You first identify your goals and then you tailor-fit your strategies in order to achieve them. If your ultimate goal is sales,, you have to optimize your campaigns for conversions, and not just clicks.

Conversion rate optimization (CRO) involves encouraging potential customers to sign up for your services or purchase a product. It’s not enough to invite them to your homepage or landing page. Once they’re there, you have to do something to make them click the “buy now” button or submit their contact information. Some effective ways to do this include improving UX of your website or mobile app, using persuasive copy with a powerful call-to-action button, and showcasing social proof such as testimonials and positive reviews of loyal customers.

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3. Relying So Much on Social Media

Social media can significantly help businesses connect with their potential customers in different parts of the world. However, social media marketing alone cannot always give you your desired results. No matter how much you spend on Facebook advertising or how many millions of followers you currently have on Instagram, your target market may not be on these particular social networking websites. Especially for B2B companies, relying on social media alone for leads is not the best  strategy.

It is useful for things such as, learning more about your audience, analyzing their online behavior, and even checking on your competitors and how they are building relationships with their clients. This information should help you come up with better marketing strategies than just boosting your Facebook posts and creating that one viral video.

Digital marketing can be a powerful tool in improving your brand’s online reputation, driving traffic to your website, growing your sales a hundredfold, and achieving an excellent ROI. However, you need to carefully study your options, plan your strategies, and research the market before you start your campaigns. By keeping in mind these common digital marketing problems, you should be able to come up with a more effective and powerful digital marketing strategy for your business.

Daniel Anzanello

Hi, my name is Daniel. I am a top performing, results-driven and energetic Marketing professional with 20+ years of experience planning, managing and executing marketing projects that enable profitable business growth. I am currently the Co-Founder and VP of Marketing for OneThing Strategic Marketing Group, where I specialize in marketing for attorneys and law firms. Throughout my experience, I’ve helped brands establish their presence and develop strategies that fit their needs and areas of focus. I excel at providing consistent processes, reporting and tools to develop streamlined procedures, meeting overall goals and assignments to achieve deadlines that ensure success. I am recognized as a hands-on, big-picture leader, with an ability to generate leads and convert them into clients. I am also skilled at influencing and leading change through assertive communication, effective negotiation and a collaborative mindset. During my career, I’ve specialized in digital marketing, and I am an expert in marketing automation, ad budgets and compliance in legal advertising of ads. I am adept at analyzing, managing and coordinating a full marketing spectrum, with strategic thinking and continuous process improvement. I always seek to understand the needs of my customers and the big picture, before going in-depth on the immediate and day-to-day of their organization, which ensures high-quality and performance-driven solutions. Always keen on expanding my network, I can be reached directly via LinkedIn