When done right, there is minimal waste in your ad budget, which means a better return on your advertising budget.
Both can be leveraged to deliver the right message and education to your prospective clients as they make their journey from learning about legal services, to learning about your firm to making the commitment to have a consultation with you.

Essentially, it’s an accelerator for visits to your website!
Rather than the much slower SEO (Search Engine Optimization) process of attempting to “earn” those visits organically, which can take months if not years to catch up and surpass other more established firms.
