Get in front of the right people

PPC (pay per click) is a cost-effective solution that ensures your firm is in front of eligible clients based on their search queries.

When done right, there is minimal waste in your ad budget, which means a better return on your advertising budget.

Google Search has the lion's share of search, especially when YouTube is factored in.

Both can be leveraged to deliver the right message and education to your prospective clients as they make their journey from learning about legal services, to learning about your firm to making the commitment to have a consultation with you.

Essentially, it’s an accelerator for visits to your website!

Rather than the much slower SEO (Search Engine Optimization) process of attempting to “earn” those visits organically, which can take months if not years to catch up and surpass other more established firms.

The auction allows you to bid for ad placement in a search engine’s sponsored links (just above the organic search results) when someone searches on a keyword that is related to your practice area. For example, if you bid more than other firms on a keyword like “immigration attorney,” your ad might show up in the very top spot on the Google results page.

Is Google Search Right For My Firm?

Law Firms in the B2B and B2C space alike have enjoyed massive success with Google ads and PPC marketing in general. The more research your prospective clients do online, the more opportunity you have to connect with them and demonstrate your firm’s fit with the right message – at the right time.

Firms of all sizes compete on the same level and can achieve mass awareness through paid ads. Further, online ads offer to target far beyond just keyword matches. Users can be targeted using complex combinations of geographic and behavioral cues, to ensure the right audience is getting the message.

Benefits Over Other Types Of Marketing

Follow-up With Remarketing

Not every visitor of your website is ready to become a client at that moment. In this case remarketing is especially useful.

Remarketing brings back visitors who have already been to your firm's site. Done effectively, this can create a powerful web presence and recaptures lost opportunities.

Get More of the “Best” Cases

Unlike the mass impression models of TV, print, outdoor and event marketing, PPC advertisers pay when a visitor is delivered to their site after searching for the types of law you practice. This means the chances of paying to be in front of people who are more likely to buy from you increases considerably.

Demonstrable ROI (Return On Investment)

Search Engine Marketing is currently one of the most measurable forms of marketing. Part of the reason online advertising has grown so fast, is the nearly instant data it provides. This data uncovers insights about the most receptive clients, as well as clients that are not worth spending on. Optimizing your pay-per-click efforts on an ongoing basis produces greater results for less cost.

Get More Clients!

Paid advertising is a powerful resource that can help law firms grow and reach more clients, but it has to be done strategically to be in front of the right people at the right time.

We Can Build This Together!

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Whether you're a firm running a 5 figure monthly ad budget or just dipping your foot in the water, let’s schedule a strategy session to review your goals.

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