The Importance of Keywords in Digital Marketing

When it comes to digital marketing, one of the most fundamental concepts that marketers need to focus on is getting the right keywords. Keywords are search terms or queries that web users type in search engine fields, the most popular of which is Google, in order to find websites that match what they are looking for.

Keywords are the most important part of search engine optimization, and getting the right keywords and optimizing your content effectively to rank high for these keywords in search engines can bring your business several advantages when done properly.

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1. Keywords connect you to your target customers.

Once you made your research and found the right keywords that embody the content of your website and your products or services, you can make your website more relevant for these keywords through search engine optimization. Getting the right keywords will help your target customers find you through search engines.

It is important to make your keywords unique to your website and your services, but at the same time, should be highly searched for. Through the right keywords, you don’t have to go searching for customers as traditional marketing may suggest, rather, customers will come find you.

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2. Keywords generate more traffic to your website.

Because of the development of online marketing, customers nowadays depend on search engine results to make up their mind before purchasing anything, whether through e-commerce or buying in brick and mortar stores.

Targeting and ranking on the right keywords can get potential customers reading about your products and services, as well as increase brand awareness. It is important to have relevant content that customers search for so they can find you and learn about your website. Increased online traffic improves the likelihood that a percentage of those visitors will become customers in the future.

3. Keywords can give you competitive advantage.

The keywords that you use may decide your website’s success or failure. Ranking for the right  keywords may put you ahead of your competitors, that is, if your website is search engine optimized for them. So, you may be looking at higher website traffic and ultimately, increasing sales over your competition. The key is researching and knowing which keywords your customers are using on search engines. Once you identify them, make sure that you optimize your website for these keywords.

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4. Keywords may increase trust.

Ranking high for the proper keywords means that your website appears on the first page of the search engine. Most Internet users equate high search engine ranking with credibility, so they would trust your website more than those that they would find on the third or fourth page of the search engine results. Higher trust has been associated with higher customer loyalty.

Having the right keywords on your website can spell success for your business, this is why it is important to research which keywords to use and make sure they are relevant to your website. 

Randi Campbell

Randi Campbell is a Social Media Manager who has been in Marketing for over ten years working with startups to large companies generating online visibility and leads. Randi believes that a powerful brand story opens up the mind to new opportunities and new choices. As a Social Media Strategist, she has developed strategies that have grown client’s social media communities, as well as, generated qualified leads that led to sales.