The Importance of Keywords in Digital Marketing

When it comes to digital marketing, one of the most fundamental concepts that marketers need to focus on is getting the right keywords, search terms or queries that web users type in search engine fields. The most popular of which is Google, in order to find websites that match what they are looking for.

Keywords are the most important part of search engine optimization, and getting the right ones and optimizing your content effectively to rank high for these in search engines can bring your business several advantages when done properly.


1. Keywords connect you to your target customers

Once you made your research and found the right terms that embody the content of your website and your products or services, you can make your website more relevant for these keywords through search engine optimization. Getting the right keywords will help your target customers find you through search engines.

It is important to make your keywords unique to your website and your services, but at the same time, should be highly searched for. Through the right keywords, you don’t have to go searching for customers as traditional marketing may suggest, rather, customers will come find you.


2. Keywords generate more traffic to your website

Because of the development of online marketing, customers nowadays depend on search engine results to make up their mind before purchasing anything, whether through e-commerce or buying in brick and mortar stores.

Targeting and ranking on the right keywords can get potential customers reading about your products and services, as well as increase brand awareness. It is important to have relevant content that customers search for so they can find you and learn about your website. Increased online traffic improves the likelihood that a percentage of those visitors will become customers in the future.

3. Keywords can give you competitive advantage.

The keywords that you use may decide your website’s success or failure. Ranking for the right ones may put you ahead of your competitors, that is if your website is search engine optimized for them. So, you may be looking at higher website traffic and ultimately, increasing sales over your competition. The key is researching and knowing which keywords your customers are using on search engines. Once you identify them, make sure that you optimize your website.


4. It may increase trust.

Ranking high for the proper keywords means that your website appears on the first page of the search engine. Most Internet users equate high search engine ranking with credibility, so they would trust your website more than those that they would find on the third or fourth page of the search engine results. Higher trust has been associated with higher customer loyalty.

Having the right keywords on your website can spell success for your business, this is why it is important to research which ones to use and make sure they are relevant to your website. 

Daniel Anzanello

Hi, my name is Daniel. I am a top performing, results-driven and energetic Marketing professional with 20+ years of experience planning, managing and executing marketing projects that enable profitable business growth. I am currently the Co-Founder and VP of Marketing for OneThing Strategic Marketing Group, where I specialize in marketing for attorneys and law firms. Throughout my experience, I’ve helped brands establish their presence and develop strategies that fit their needs and areas of focus. I excel at providing consistent processes, reporting and tools to develop streamlined procedures, meeting overall goals and assignments to achieve deadlines that ensure success. I am recognized as a hands-on, big-picture leader, with an ability to generate leads and convert them into clients. I am also skilled at influencing and leading change through assertive communication, effective negotiation and a collaborative mindset. During my career, I’ve specialized in digital marketing, and I am an expert in marketing automation, ad budgets and compliance in legal advertising of ads. I am adept at analyzing, managing and coordinating a full marketing spectrum, with strategic thinking and continuous process improvement. I always seek to understand the needs of my customers and the big picture, before going in-depth on the immediate and day-to-day of their organization, which ensures high-quality and performance-driven solutions. Always keen on expanding my network, I can be reached directly via LinkedIn