The Problem

Polarmax came to OneThing seeking help with their market strategy. They had many quality products, but they didn’t know how to get them seen.

Our Solution

Our first step was to determine the best eCommerce platform for them to use. After this, we designed the website to conform to the brand they had already established. Next, we devised a marketing plan for how they would compete in the snow and winter clothing industry. After several rounds of testing, we were able to optimize the audiences and keywords used by Facebook and Google AdWords to give them the highest number of views and visits while keeping costs low.


  1. Facebook
  2. AdWords
  3. Website/eCommerce Site


We work with you to identify how users engage with your site and remove the barriers to the purchase pathway. As your business grows and you build your customer base, we’ll employ drivers and techniques that continue to bring those customers back and increase the lifetime value of those customers to your sales.

Made in the USA, that’s not something you see everyday. And what better way to be made when you’re wanting to endure those Cold Winters around America? We were quite enlighted by the technical knowledge of the people at Polarmax. We never knew clothing could have so much development behind them. But being able to keep people warm and happy has been easy as we’ve worked with these guys.