“Law Firm Marketing Handbook” is a comprehensive guide to understanding the marketing landscape for attorneys. Written by an experienced legal marketer, this book provides valuable insights on how law firms can better manage their marketing teams and campaigns. It dives deep into topics such as analyzing current marketing needs, developing a cohesive strategy, understanding the role of SEO (Search Engine Optimization, Social Media, email, optimizing digital channels, and more. With step-by-step guidance on everything from planning to implementation to tracking results, this book is a must have for lawyers and law firms looking to get the most out of their marketing efforts.