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Join Daniel Anzanello and Kathryn McAvoy for a 1 hour lunch and learn about marketing and advertising.
Due to a 4-6 week delay with the Florida Bar association CLE credit is applied for and pending.
Your website is just the first step a client will take to evaluate your firm before they make a call. The different online tools clients may use to evaluate you and your firm are as extensive as the various bodies of law found in the US. Layer on top of that the myriad of rules and regulations on “how” and “what” may be communicated to current or potential clients, and it’s easy to understand why many firms shy away from entering this ever-changing virtual territory.
But, fortune favors the bold…..and informed.
In this one hour webinar with CLE credits we will explore the various digital channels to consider for your online reputation and how you can stay in compliance with Florida Bar regulations while portraying your firm in the best light possible.
Mr Anzanello is a top performing, results-driven and energetic marketing professional with 20+ years of experience planning, managing and executing marketing projects that enable profitable business growth. He is currently the Co-Founder and Digital Strategist for Think One Thing Strategic Marketing Group, which specializes in marketing for attorneys and law firms.
Throughout his experience, he has helped brands establish their presence and develop strategies that fit their needs and areas of focus. Mr Anzanello excels at providing consistent processes, reporting and tools to develop streamlined procedures, meeting overall goals and assignments to achieve deadlines that ensure success.
Kathryn McAvoy has over 40 years experience in marketing, sales, and video production. She has designed communications and sales training programs for professionals in private and public organizations, as well as universities and colleges. Her extensive entrepreneurial ventures include partnerships ranging from high tech firms to television production. In Jacksonville, Ms. McAvoy was the General Partner of the Arena Football Team, the Jacksonville Tomcats and co-founder of Acme Barricades. She launched a local TV Channel, TV Jax and an onsite video website, MeeMee.tv. She has directed multiple commercials, ads, shows and has produced several feature films. Kathryn has been the Managing Member of a myriad of businesses, has been involved in multiple startup ventures and has a breadth of internet experience from eCommerce to web development. She is the Co-Founder of Think One Thing Strategic Marketing Group, which specializes in marketing for attorneys and law firms.
Ms. McAvoy holds a BS in Communications Studies from Northwestern University and a Masters in Business Administration from Jacksonville University. A civic-minded individual, she has served on many non-profit Boards, including the Jacksonville Zoo, Jacksonville Film Events, Books by Kids and the DePaul School. She conducted annual training classes for the United Way of Northeast Florida for more than 15 years, training all the speakers for Charitable Giving Campaigns. She founded and still acts as Executed Director for The Performers Academy, a 501c3 home for creative synergy, providing opportunities to the less privileged teens. Her keystone project is a 3 week camp for foster teens which has received local and national recognition.