As marketers ﬁnd more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation. Video is no longer an “up-and-coming” marketing tactic – it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. And the most recent statistics show it’s working quite well. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?
If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is ONE marketing force you can’t afford to ignore.
Online video marketing has ﬁnally come of age. We no longer have to deal with sluggish connections, incompatible technologies or bland commercials begging for our business. These days, smart companies and innovative entrepreneurs are turning the online broadcast medium into a communications harvest: a two-way street of give-and-take.
Increasing conversions is about more than just sticking a product video or a cool photo up on YouTube, a Facebook post or your website. You have to think of a creative edge that helps improve the shopping or browsing experience; at OneThing this is our specialty. Let us help you with your video and photo content development.
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