A pain point for the client was a monthly report of over 900 key terms that provide little to no relevant traffic to their site or cases. A full SEO plan was enacted from the beginning of the site development with many elements invisible to the site visitor. These elements included simplified navigation that google can use to better rank the site, enhanced meta tags and descriptions, keyword optimizations.
These brand new assets were introduced into a whole new website build that better positions the Valente Law Group as an aggressive yet approachable firm with attorneys that fight tirelessly for the rights of their clients. CTA (call to action) blocks and links were added to drive site visitors to pages which speak directly to the type of injury they have incurred and then finally to an opportunity to book a consultation.