The Client

Trademarkers, based in Manhattan, NY are a global network of IP (Intellectual Property) attorneys who provide fast, simple and cost efficient trademark filing services in 195 countries and treaty regions.  With over 25 years of experience they assist their clients from Trademark Study to Registration, Monitoring and Action Response.

Call Campaigns

After 15 minutes your chance of ever connecting with a lead drops by 50%

Trademarkers realized this and invested in their marketing efforts by having staff available to answer calls 24/5. This enabled us to drive leads directly from search ads – where intent is highest. With a modest budget Trademarkers were able to answer answer 2-3 inquiries daily and were able to QA the calls with live recordings used for training and optimization purposes

RETARGETING AND CUSTOMER JOURNEY

96% of users who visit a website are not ready to take action on their first visit. If you could get just 4% more of the visitors to come back that is a doubling of revenue! The team at TOT set-out to accomplish just that by implementing advanced strategies like custom retargeting where ads specific to the pages visited by users are deployed to the user after their visit. These ads would drive the user back to pages specifically tailored to their interests – increasing conversions.

SEO

A complex undertaking due to the international nature of this client. The first step was to benchmark the current website and keywords against their primary competitors. With this exercise we came up with a list twice the size that they originally had even considered. We engaged resources around the globe in a geographically targeted link building campaign to build links in critical countries where they had no presence and low rankings. Helping them become a truly global brand when users around the globe searched for trademark related services.

Amid global concern about COVID-19, we will continue to be here for our clients and our community.

As people and companies all across the country take additional preparations to protect against the Coronavirus (COVID-19), we acknowledge that your needs to service your clients will likely not be taking a break. At this time, we will remain open full-time and will continue to service our clients with the same fast response times you’ve come to expect from us.

Due to the increasing number of reported cases in the U.S., we are continuously monitoring the situation. We will also continue to actively assess the necessary actions we need to take in order to ensure the health and safety of our customers, employees, and their families. We hope that you will join us in taking some basic but important measures, such as frequent hand washing and moving face-to-face meetings to video, to keep communal risk low.