Start Prepping for the Instagram Algorithm

In March, Instagram announced they would be launching a new algorithm that will revolutionize your feed. Revolutionize may not be the right word since this is the same thing Facebook launched in 2009 and Twitter pushed out earlier this year. The new algorithm will order your photos based on your engagement history and relationship with the user. Take a look at what Instagram had to say about the change:

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

For brands, this is terrible news. All the hard work you’ve put into building an organic audience through engaging photos and witty hashtags may go up in flames. There’s a few things you can do to prepare for launch though.

1. Get Busy

If you’re saving some awesome pics in a selects folder it’s time to get them out. It’s likely the Instagram machine is data mining now to launch the test. Prove to them how much your audience wants to see your content.

2. Don’t Forget to Hashtag

Hashtags are low hanging fruit for Instagram to match your posts with the interests of users. Max them out and make them relevant while it counts.

3. Start Budgeting

It’s unlikely users will start boycotting this beloved medium so you may have to get you checkbook out to reach them. When Instagram ads are done right they can be engaging and effective. Start preparing your campaign now so you’ll be ready to launch when the time comes.

If this is more than you can bear, don’t worry because we’re here to help. Contact us today for some more Instagram advice.

IB Photography / Shutterstock.com

Daniel Anzanello

Hi, my name is Daniel. I am a top performing, results-driven and energetic Marketing professional with 20+ years of experience planning, managing and executing marketing projects that enable profitable business growth. I am currently the Co-Founder and VP of Marketing for OneThing Strategic Marketing Group, where I specialize in marketing for attorneys and law firms. Throughout my experience, I’ve helped brands establish their presence and develop strategies that fit their needs and areas of focus. I excel at providing consistent processes, reporting and tools to develop streamlined procedures, meeting overall goals and assignments to achieve deadlines that ensure success. I am recognized as a hands-on, big-picture leader, with an ability to generate leads and convert them into clients. I am also skilled at influencing and leading change through assertive communication, effective negotiation and a collaborative mindset. During my career, I’ve specialized in digital marketing, and I am an expert in marketing automation, ad budgets and compliance in legal advertising of ads. I am adept at analyzing, managing and coordinating a full marketing spectrum, with strategic thinking and continuous process improvement. I always seek to understand the needs of my customers and the big picture, before going in-depth on the immediate and day-to-day of their organization, which ensures high-quality and performance-driven solutions. Always keen on expanding my network, I can be reached directly via LinkedIn

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