Many business owners end up concluding that their customers just don’t want to write reviews. At the same time, the need to generate reviews is more apparent than ever.
While it is true that consumers today have short attention spans and have a thousand other things to do besides write reviews, they do want to share their experiences and if the timing is right and you ask correctly, you can succeed in getting more customer reviews and building stronger relationships with your consumers in the process.
Make it possible
This may seem obvious, but it is extremely important: For customers to leave reviews. This step may seem obvious, but it’s extremely important: For customers to leave reviews, you need to make it possible for them to do so!
That means using prominently featuring calls-to-action so a customer knows where to a leave a review on your website.
Asking for a review from your customers is easy, but too many businesses forget to do it. Again, your customers are more prone to leave reviews when you prompt them. Also, remember to remind customers to leave reviews as much as possible. Though they might write a review from your site, data shows that the best way to receive responses is to just simply ask via email after your customers receive their order. Like how Amazon asks for reviews after customers have ordered a product.
Another common strategy is simply asking for reviews after customers have had a customer service question answered. That way, your customers interact with your brand is at the top of their mind, and the request isn’t out of the blue.
Make it Simple and Mobile
Many business owners ponder on how to encourage customers to write reviews in the most successful way. The key is to make it super easy for customers to submit reviews, no matter what they are doing or where they are.
Take all the work out of it – It is often more powerful to tell a reader what they should do rather than what they should not do. Customers are happy to contribute content when you take all the work out of it – It is often more powerful to tell a reader where to go then have them click through several pages.
It is extremely important to make sure that your reviewing process isn’t bogged down with multiple steps and details. Simplicity is key. It is said that businesses with simple review processes are more prone to have more customer reviews because their platform was easily accessible, and they engage the customer before they lost interest.
An extra tip? Is to make sure it feels personalized, not salesy. It is better to keep the tone warm and light hearted, and make sure to always use the opportunity to build a strong relationship with your customer. Let them know how much you appreciate them taking the time to do a review.
Reward your customers for their reviews
If you already have a smart review generation strategy and still need go get more reviews, there is no better replacement for giving rewards. Customers are more likely to give when there is an incentive involved – so give them that final push by offering them a reward for writing a review. Some businesses offer raffles, coupons, and points.
Another great way to encourage participation is by creating customized competitions and campaigns that are inspired by your customers reviews. Show your customers that what they’re saying is being heard and make posting a review a small price to pay for a quick shot out on social media.
Getting reviews from customers and knowing the best way to leverage them to drive sales can be challenging, but it doesn’t have to be complex. Using these skills will essentially drive more traffic and sales to your business.
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