Today I want to talk to you about Google my business or GMB. Most attorneys and practices set up their social media profiles and their business directories and they never think about it again, that’s a huge mistake! So I’m gonna encourage you now to go ahead and set up your Avvo profile and your profile on your State Bar. As soon as you’re done with those, the one thing I want you to look at is Google my business.
You can do that by simply going to google.com/business and there you going to get a chance to either claim a listing that already exists once you type in your firm or to create one. In this case we’re going to create one. Once you’re in you’re gonna see a lot of things that you need to set up. Yeah, I get that can be a bit of a pain and that you already filled it out a hundred other times but this one is the one that matters. People use Google. Go ahead and fill in your hours, go ahead and fill in your website and then go ahead fill in your areas of practice. I want you to take some extra time and setup the messaging on Google my Business, this is particularly important because a lot of people that are going to want to interact with you aren’t going to want to call, especially if it’s after hours. Here you can click on the messaging and set up your hours where you can receive those messages and then you’ll have an extra way to interact with your potential clients once you set up your messaging. I want you to put your initial post. This is important and actually quite simple especially if you’re already using other social media platforms like Facebook, Instagram, Twitter or whatever it may. Go ahead and do the post on any particular study that you want, typically you’re going to have an image. You can talk about any upcoming events that your firm has during the holidays or anything that’s relevant to you and your practice. What I am going to encourage you to do is avoid doing any type of post with your political rants or some of your pet peeves. If it’s not related to your business and to your firm, it’s not going to be something that’s appropriate to post. I would also encourage you to reach out to your clients and even the folks that you just do a console with and ask them for reviews. All things equal if you have two firms in these for any type of law; the one with the most reviews is not only going to get the best ranking. It will also be the one people are going to be most likely click on so the best way for you to get those reviews is to ask for them. There you have it, now you’ve got your Google my business profile set up and your clients can actually find you.